As The North Face, we want to inspire and enable people everywhere to join a global movement of outdoor exploration. We’ve spent 50 years inspiring generation after generation to keep exploring. It’s in our DNA and defines us as a company. Never has that been more important than now.
The proliferation of sedentary lifestyles, urbanisation, coupled with the falling quality of personal diet, has led to decreasing levels of physical activity, and engagement with the outdoors. Globally, around 31% of adults and adolescents are insufficiently active, and as much as 50% of children, and 20% of young adults in some countries, have never visited the countryside.
Along with our partners and peers across the outdoor industry, we have a deep knowledge and appreciation of the benefits of the outdoors. The physical benefits range from lower blood pressure and weight loss, to lowered risk of diabetes, osteoporosis and cardiovascular disease. Physical activity and outdoor settings also offer significant mental benefits such as reduced stress, anxiety, depression as well as improved sleep patterns. dd
To play our roll most effectively in helping enable and inspire people to take advantage of these considerable benefits, we are working to increase accessibility to the outdoors for those with limited resources to do so.